Services & Tiers
Pick what fits your business: a company website, a website with an admin system behind it, or a full online store.
Beyond a website.
Custom back-office systems for businesses that need more than a storefront.
AI Assistant Integration
Add-onA custom AI assistant that answers customer questions from your own business information and qualifies leads.
Admin Panels & Dashboards
Manage your business data and website content yourself, with no technical help.
Membership, Attendance & Operations Management
QR check-in, usage tracking and automatic fee reminders.
Lead & Inquiry Management
Track every enquiry your site receives, with status, notes and reminders, so leads don't get lost in WhatsApp or email.
Custom Booking & Scheduling Systems
Appointment or class scheduling, with waitlists and capacity limits where needed.
Custom Business Tools
Purpose-built tools for one specific job in your business, designed around your own process and numbers.
Custom Builds
Have something specific in mind that's not listed here? We scope and build bespoke software too.
Phaseline Care
Ongoing monthly care: content updates, security updates and search-visibility monitoring. We check that your site is up every 5 minutes and get an alert straight away if it is not. Can be added to any tier.
Web Presence
A custom website that presents your business with the credibility serious buyers expect.
Business Systems
A private operations platform that replaces registers, notebooks and scattered chats.
Custom Software & AI
Purpose-built software for the problem no off-the-shelf tool solves.
What Each Service Includes
A side-by-side view of the three ways we work with you. Services can be combined as your business grows.
| What's included | Web Presence | Business Systems | Custom Software & AI |
|---|---|---|---|
| What you receive | A custom company website | A private operations platform | Software built for one specific problem |
| Best suited to | Businesses that need credibility and enquiries | Businesses whose daily operations still run on registers, notebooks and messages | Needs that no off-the-shelf tool covers |
| Admin panel | Simple admin panel | Admin panel built around how your team works | Included where the solution requires it |
| What you can track | Enquiries | The records your business runs on, set up around your own process | Defined by the project |
| Handling enquiries | Delivered directly to WhatsApp and email | Delivered to WhatsApp and email, then tracked with status, notes and reminders | Defined per project |
| Workflows included | None (can be added later) | Workflows designed around how your business operates | Defined by the project scope |
| AI assistant | Available as an add-on | Available as an add-on | Available where scoped |
| Online payments | Quoted separately if required | Quoted separately if required | Scoped per project |
| Delivery | 3-4 weeks | 5-8 weeks, depending on scope | Defined after consultation |
| Code and data ownership | Yours at launch | Yours at launch | Yours at launch |
| Support included | 6 months | 6 months | 6 months |
Five clear steps, from first call to launch.
Every build follows clear phases with direct team access throughout - no indefinite design loops, no junior handlers.
Discovery → Design → Build → Review → Launch
See the full processBook a feasibility audit for your business.
In 30 minutes, the team will review your current site or plans and give you a concrete scope and timeline - no sales pitch.